What is shill bidding and how do I report it?

What is Shill Bidding?

Shill bidding involves placing bids on an item to artificially increase its price, without intending to buy it. This can be done by the seller or an accomplice, creating a false impression of high demand. This practice undermines the fairness of the auction and is strictly prohibited.

Reporting Suspicious Bidding

We strive to ensure our auctions are fair and enjoyable. If you suspect ‘shill bidding’ has occurred (where bids are made by or on behalf of the seller to artificially inflate the price), we want to hear from you.

In accordance with the Sale of Goods Act 1979, Section 57, sellers or their representatives (including auctioneers) are allowed to bid up to the reserve price. This is not considered shill bidding.

If you still believe shill bidding is occurring, please email us at customersupport@the-saleroom.com. We take such concerns seriously and will investigate them promptly.